Katie Vonder Haar (L) and Hailey Hertzman, winners of National Lemonade Day Entrepreneur of the Year Award, with Steven Gordon, National Lemonade Day President

Louisville Kids Win National Lemonade Day


Media Contacts: Karen Sherman, 502-386-5038, kgscommunicator@gmail.com
Laura Pennino, Senior PR Consultant for Lemonade Day
National Program, 281 286 9398 or mobile 713 419 1776, lp@penninoandpartners.com

Entrepreneur of the Year Award

HOUSTON, Texas, and LOUISIVILLE, Ky. (Oct. 3, 2017) Hailey Hertzman and Katie Vonder Haar (6th graders at Kentucky Country Day School in Louisville, Ky.) have been chosen as Lemonade Day National Entrepreneurs of the Year. These young business owners, now age 12, won an all-expenses-paid trip to Houston last weekend to attend the Lemonade Day National City Directors Conference where they were recognized publicly for their sweet lemonade sales success.

Accompanied by their parents from Louisville to Houston, Hailey and Katie shared their story and met Michael Holthouse, National Lemonade Day founder, as well as leaders from Lemonade Day’s National Headquarters and cities throughout the United States. The girls generated over $570 in lemonade sales on Louisville’s first Lemonade Day which was hosted citywide on April 29. They donated $330, a portion of their profits, to their designated charity partner, Cedar Lake Lodge. After being named Louisville’s Entrepreneurs of the Year in May 2017, Hailey and Katie entered the Lemonade Day National Entrepreneur of the Year competition.

LouVino restaurant owners Lauren and Chad Coulter introduced Lemonade Day to Louisville earlier this year as a way of giving back to their community. Lemonade Day is a fun, experiential program that teaches youth how to start, own, and operate their very own business – a lemonade stand. More than 65,000 kids — most of them in grades K through 5 — completed the 2017 National Lemonade Day program throughout the United States and Canada. More than 1 million kids have participated in Lemonade Day nationally over the past 10 years.

“Hailey and Katie executed their business plan to perfection. They utilized the Lemonade Day curriculum and resources, and they celebrated by spending, saving and sharing their success,” said Steven Gordon, Lemonade Day National President.

Hailey and Katie worked for several months to establish their lemonade business, Tropical Tiki Hut. They developed and tested their product, completed a business plan, established a budget, found a prime location, and marketed and promoted their product, learning basic business concepts and the fundamentals of entrepreneurship.

“We learned that a business plan is important because it prepares you for everything you need to know to make your business successful,” Hailey said. “Our business needed a fun name to stand out, and we thought Tropical Tiki Hut sounded happy and tasty. A slogan helps people remember your product so we came up with ‘A smile in every sip,’ and we were on our way from there.”

“You know what they say in business: ’Location, Location, Location,’” Katie commented. “We had to find a high traffic grocery store where we could get our product in people’s mouths so Kroger was a great place for us to set up our shop. It was easy for us and easy for our customers.”

The partners also learned about product testing as they experimented to get the right, not too sweet and not too sour, lemonade recipe. After landing on their recipe, they knew they needed pricing to be just right so that they could make a profit. Getting the word out was going to be a key to their success, too.

“We created a Facebook and Instagram account and got permission from our school principal to include our Lemonade Day plans in our weekly online school newsletter to help drive business,” the duo explained.

“We are very proud of these two young women,” said Lauren Coulter, Lemonade Day Louisville City Director. “They developed a solid plan and worked it, marketed their product and showed that kids can develop and run a small business, giving back to the community at the same time. Hailey and Katie deserve this honor and they are making not only the Lemonade Day organization proud, but all of Louisville proud, too.”

“Winning this award is a huge honor and we are very grateful to be selected out of the thousands of kids competing,” said Hailey, with Katie adding: “We learned so much together, and the best part was it felt great to give back. We hope this is just the beginning of our entrepreneurship in the community.”

About Lemonade Day:

Lemonade Day is a non-profit program dedicated to teaching every child across North America the business and financial skills that are key ingredients of entrepreneurship. By learning these skills early in life, children are better prepared to be successful, financially healthy adults. Through our fun, hands-on program Kids K-5 are empowered to start their own business—a lemonade stand—and to experience the ability to earn money, using 100 percent of their profit to spend, save and share based on their goal. For more information, visit www.lemonadeday.org.

More About Lemonade Day Louisville:

Lemonade Day Louisville’s second event is coming in Spring 2018! Our goal is to register 1,000 youth who in turn will start new businesses all across Louisville on a single day. Learn more at Louisville.lemonadadeday.org. Join us on social media: Facebook @LemonadeDayLou, Twitter @LemonadeDayLou, or Instagram @LouisvilleLemonade.